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News -
Box Office
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Written by DON
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Monday, 08 February 2010 01:13 |
The countdown has begun. There are just four days left for the release of Bollywood’s most-hyped flick, filmmaker Karan Johar’s My Name Is Khan,
and the uproar is deafening.
The factions trying to put a spoke in the wheel of MNIK will be clearly outnumbered by a community called SRK junkies who are parched for a full-fledged Shah Rukh Khan flick. MNIK, coming as it is after SRK’s Om Shanti Om (2007) — if you don’t count Rab Ne Bana Di Jodi (2008) and Billu (2009) — is being touted by trade experts as a blockbuster even before it opens.
Says Komal Nahata, “From what I know about this film, its script is bound to resonate with a global audience. Without giving away anything from the story, I can tell you that it is the first time that mainstream cinema has addressed the Hindu-Muslim issue in such a sensitive way. And yet, the film has entertainment at its core. It is a fabulous script... and I just get the feeling that the recent controversies that have surrounded it will help rather than hamper its box-office appeal.”
Vikas Mohan says, “How big a hit MNIK will be, can only be talked about after one has seen the film. But, with my eyes closed, I can say it will get a historic opening especially with a multiplex audience. The Karan-SRK-Kajol combination is lethal and it has so far worked.” Vikas also feels that the recent political controversy has raised the film’s prospects at the ticket windows.
Taran Adarsh says, “In my opinion MNIK will be to 2010 what 3 Idiots was to 2009. It will infuse oxygen into Bollywood’s veins. The craze for the film worldwide is far beyond what we can imagine. Shah Rukh and Kajol are a screen pair that is adored by millions. When they combine with Karan, it becomes an invaluable combination.” According to Taran, what is also going to work for the film is the fact that Red Chillies and Dharma Productions have tied up with Fox Star (India) who will release the film in two phases. The first phase will come on February 12, 2010 in the countries where mainstream Bollywood cinema has a definite market and then there will be a deferred release leading up to almost June 2010, where newer markets for Bollywood are being tapped. “It is a brilliant release strategy,” says Taran.
Theatre owners across the globe are absolutely in sync with the trade pundits and Bollywood insiders say that the excitement leading up to the movie is a ‘never-before-phenomena’.
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